GEO is new and moving fast—learn what’s working now and get practical frameworks to make your brand and products discoverable when high-intent buyers turn to AI to shop.

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Discover practical formulas, measurement frameworks, and strategies to shorten your time to value.","Learn how to calculate and prove AI ROI in 2026. Discover practical formulas, measurement frameworks, and strategies to shorten your time to value.",{"_2617":2646,"_2623":-5,"_2421":2805},{"_2617":2649,"_2650":2651,"_2652":2653,"_2654":2609},[-5,2810],{"_2617":2658,"_2659":2811,"_2674":2816,"_2679":2680},{"_2617":2661,"_2662":2812},[2813],{"_2617":2665,"_2666":2814},{"_2617":2668,"_2619":2762,"_2621":2763,"_2671":2815},{"_2617":2673,"_2674":2765},[2817],{"_2650":2765,"_2678":2763},"2026-02-21T02:48:12Z",{"_2617":2618,"_2619":2820,"_2621":2821,"_2623":2822,"_2625":2823,"_2627":2824,"_2637":2827,"_2640":2829,"_2642":2830,"_2644":2831,"_2647":2832,"_2655":2833,"_2681":2825,"_2682":2826,"_2683":2823,"_2684":2842,"_2686":2843},"gid://shopify/Article/568959959096","digital-transformation-change-management","How To Lead Change Management in Commerce Digital Transformation","19 Feb 2026",{"_2617":2629,"_2417":2825,"_2631":2826,"_2633":2634,"_2635":2636},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/digital_transformation_change_6fd58d7e-496a-48bf-a070-a5ec7280e93a.png?v=1771470588","two arrows circling each other around a cursor pointing to the top left corner in front of a dark green background",[2828],"Business Management and Leadership","Commerce transformations fail without disciplined change management. Learn a four-phase model that helps enterprise brands launch faster, protect revenue, and scale innovation.","Commerce transformations fail without disciplined change management. 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Learn how to align business processes, migrate clean data, and drive adoption.","Avoid the common pitfalls of CRM implementation with this 9-step guide. Learn how to align business processes, migrate clean data, and drive adoption.",{"_2617":2646,"_2623":-5,"_2421":2970},{"_2617":2649,"_2650":2651,"_2652":2653,"_2654":2609},[-5,2975],{"_2617":2658,"_2659":2976,"_2674":2984,"_2679":2680},{"_2617":2661,"_2662":2977},[2978],{"_2617":2665,"_2666":2979},{"_2617":2668,"_2619":2980,"_2621":2981,"_2671":2982},"gid://shopify/Metaobject/32025149496","brinda-gulati",{"_2617":2673,"_2674":2983},"Brinda Gulati",[2985],{"_2650":2983,"_2678":2981},"2026-02-10T06:42:21Z","b2b-ecommerce",{"_2617":2618,"_2619":2989,"_2621":2990,"_2623":2991,"_2625":2992,"_2627":2993,"_2637":2996,"_2640":2998,"_2642":2999,"_2644":3000,"_2647":3001,"_2655":3002,"_2681":2994,"_2682":2995,"_2683":2992,"_2684":3011,"_2686":2987},"gid://shopify/Article/568927191096","office-supplies-market","The New Office Economy: Winning the $90 Billion Office Supplies Market Through Digital Transformation","15 Jan 2026",{"_2617":2629,"_2417":2994,"_2631":2995,"_2633":2634,"_2635":2636},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/office_supplies_46e3d322-37a3-4b22-a064-ab17c0506654.png?v=1769007100","blue pad of paper with pen and blue \"reorder\" button on a black background",[2969,2997],"Total cost of ownership (TCO)","With intense competition and margin pressure, enterprise leaders in the office supplies market must prioritize B2B modernization, unified commerce, and operational efficiency. Discover the digital strategies driving profitable growth.","

With intense competition and margin pressure, enterprise leaders in the office supplies market must prioritize B2B modernization, unified commerce, and operational efficiency. Discover the digital strategies driving profitable growth.

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ACH payments, dynamic payment terms, EDI workflows, and more critical B2B processes now happen directly in Shopify.

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The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.

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3PL providers handle warehousing, shipping, and fulfillment for ecommerce. Learn how to choose the right partner and reduce logistics costs by 20-35%.

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Learn how to handle ecommerce sales tax in 2026. Determine where you owe tax, register in required states, and collect the right amounts at the right times.

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I understand I can unsubscribe at any time. More information can be found in our Privacy Policy.","webinar.thanks.heading","Thank you for registering!","webinar.thanks.subheading","See you on {{date}}! We'll send you a unique link for the event before it begins.","webinar.thanks.subheading_onehourbefore","A link for you to watch the event will be emailed to you shortly.","webinar.thanks.subheading_after","Please check your email for a link to the recorded video.","webinar.thanks.message","Add to your calendar","webinar.homeLink.text","Go to Shopify.com","webinar.protected.subheading","This is a private event.","event.thanks.heading","event.thanks.heading_bookmeeting","Thank you for your request","event.thanks.heading_isFull","Thank you for joining the waitlist","event.thanks.subheading","We will see you soon.","event.thanks.subheading_bookmeeting","We will reach out shortly to confirm your meeting.","event.thanks.subheading_isFull","We will be in touch to confirm your registration status.","event.thanks.message","contact.thanks.heading","contact.thanks.message","A Shopify Plus sales expert will contact you soon.","contact.callUs.heading","Want to chat sooner? 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speed","sitemap.index.guides.links.commercePlatformEvaluation","The Commerce Platform Evaluation Guide","sitemap.index.reports.heading","Industry reports","sitemap.index.reports.links.fashionAndApparel","sitemap.index.reports.links.futureOfCommerce","The Future of Commerce Trend Report","sitemap.index.reports.links.commerceTrends","Commerce Trends","sitemap.index.social.heading","partials.footerBottom.terms_of_service","partials.footerBottom.privacy_policy","footer.country_select","footer.country_select_heading","new_window_warnings.new_window","Opens in a new window","new_window_warnings.external_site","Opens an external site","new_window_warnings.new_window_external_site","a11y.skip_to_main_content","forms.referral.error_heading","forms.referral.error_message_html","forms.referral.prospectHeading","Your prospect’s information","forms.referral.contactHeading","Your contact information","forms.referral.disclaimer","For more information on how we collect and use personal information, see our Privacy Policy.","forms.referral.fullName.label","Prospect’s name","forms.referral.fullName.error","Please enter the prospect’s name","forms.referral.email.label","Prospect’s email address","forms.referral.email.error","Please enter the prospect’s email address","forms.referral.phone.label","Prospect’s phone number","forms.referral.phone.error","Please enter the prospect’s phone number","forms.referral.company.label","Prospect’s business name","forms.referral.company.error","Please enter the prospect’s business name","forms.referral.website.label","Prospect’s business website","forms.referral.website.error","Please enter the prospect’s business website","forms.referral.country.label","Prospect’s country","forms.referral.country.error","Please select the prospect’s country","forms.referral.country.defaultValue","United States","forms.referral.state.label","Prospect’s region","forms.referral.state.error","Please select the prospect’s region","forms.referral.currentEcommercePlatform.label","Prospect’s current platform","forms.referral.currentEcommercePlatform.error","Please select the prospect’s current ecommerce platform","forms.referral.annualRevenue.label","Prospect’s total annual revenue","forms.referral.annualRevenue.error","Please select the prospect’s annual revenue volume","forms.referral.partnerInvolvement.heading","Would you like to work with the Shopify Plus sales team to close this deal?","forms.referral.partnerInvolvement.optionYes.label","forms.referral.partnerInvolvement.optionYes.value","Partner will tag-team with the Plus Sales Team.","forms.referral.partnerInvolvement.optionNo.label","forms.referral.partnerInvolvement.optionNo.value","Partner will close the deal on their own - no Plus Sales Team involvement.","forms.referral.sellingRegulatedIndustries.heading","Does your prospect sell in a regulated industry (cannabis, alcohol, medical devices, natural health products, pharmaceuticals)?","forms.referral.sellingRegulatedIndustries.optionYes.label","forms.referral.sellingRegulatedIndustries.optionYes.value","true","forms.referral.sellingRegulatedIndustries.optionNo.label","forms.referral.sellingRegulatedIndustries.optionNo.value","false","forms.referral.referringPartnerNotes.label","Anything else to add?","forms.referral.referringPartnerNotes.placeholder","Annual online vs. offline revenue, expected project kickoff, relationship with merchant","forms.referral.referrerName.label","Your full name","forms.referral.referrerName.error","forms.referral.referrerEmail.label","Your email address","forms.referral.referrerEmail.error","forms.referral.referrerLocation.label","Your region","forms.referral.referrerLocation.error","Please enter your region or country","forms.referral.partnerName.label","Your business name","forms.referral.partnerName.error","Please enter your agency’s name","forms.referral.partnerRefCode.label","Your partner referral code","forms.referral.partnerRefCode.error","Please enter your partner referral code","forms.referral.submit.label","forms.referral.submit.label_submitting","forms.contact.error_heading","Sorry but we’re having some problems sending your details.","forms.contact.error_message_html","forms.contact.fullName.error","forms.contact.email.error","forms.contact.phone.error","forms.contact.company.error","forms.contact.website.error","forms.contact.country.error","forms.contact.annualRevenue.label","forms.contact.annualRevenue.error","forms.defaultValues.country","forms.partnersDisclaimer","By submitting this form, you agree to Shopify and its partners using your data for the purposes of marketing Shopify's services to you, in accordance with Shopify's Privacy Policy. You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.","contactCustomizations.heading","Get in touch with an expert.","contactCustomizations.message","contactCustomizations.freeTrialCard.headingHtml","contactCustomizations.freeTrialCard.subheadHtml","Skip the form and start exploring Shopify Plus now.","contactCustomizations.preformMessageHtml","Already using Shopify?
Learn how to upgrade to Shopify Plus","contactCustomizations.infoList.0","Get detailed pricing","contactCustomizations.infoList.1","See how much you could save with Shopify","contactCustomizations.infoList.2","Learn how Shopify adapts to your systems","contactCustomizations.infoList.3","Get help migrating","contactCustomizations.callUs.heading","contactCustomizations.callUs.message","contactCustomizations.callUs.button","contactCustomizations.form.button","contactCustomizations.form.button_submitting","contactCustomizations.chat.heading","Questions? Chat with sales.","contactCustomizations.chat.button","Start live chat","contactCustomizations.quote.text","Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","contactCustomizations.quote.source","Michael Rosania","contactCustomizations.quote.title","Head of D2C Ecommerce, Reckitt-Benckiser","contactCustomizations.thanks.heading","contactCustomizations.thanks.message","contactCustomizations.freeTrial.heading","contactCustomizations.freeTrial.kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","contactCustomizations.freeTrial.kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.","contactCustomizations.freeTrial.subheadHtml","contactCustomizations.freeTrial.subheadHtml_other","contactCustomizations.freeTrial.support.heading","contactCustomizations.freeTrial.support.subheadHtml","contactCustomizations.freeTrial.support.link","contactCustomizations.leadsToPartnersExp.headingGroup.heading","Thank you!
We'll be in touch soon.","contactCustomizations.leadsToPartnersExp.headingGroup.headingLowGMV","contactCustomizations.leadsToPartnersExp.headingGroup.subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","contactCustomizations.leadsToPartnersExp.headingGroup.subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.heading","Explore Shopify while you wait","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingMidGMV","Explore Shopify","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.headingLowGMV","Try Shopify for free","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subhead","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadMidGMV","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}.
You can also try 1 month of Plus for {{plusTrialAmount}}.","contactCustomizations.leadsToPartnersExp.fullCard.headingGroup.subheadLowGMV","Explore a free 3-day trial, then enjoy your first month on a Basic, Shopify, or Advanced plan for just {{paidTrialAmount}}.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.headingHtml","Get started with Plus","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml","Ready to go? Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_lowGMV","Ready to go? You can also try 1 month of Plus for {{plusTrialAmount}}. Subscribe to Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.headingGroup.subheadHtml_highGMV","Try Plus today and instantly unlock exclusive features.","contactCustomizations.leadsToPartnersExp.cards.0.link.href","contactCustomizations.leadsToPartnersExp.cards.0.link.text","Subscribe to Plus","contactCustomizations.leadsToPartnersExp.cards.0.link.text_plusTrialFlagEnabled","Try 1 month of Plus for {{plusTrialAmount}}","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.headingHtml","Calculate ownership costs","contactCustomizations.leadsToPartnersExp.cards.1.headingGroup.subheadHtml","Enter your business details and compare Shopify to your current ownership costs.","contactCustomizations.leadsToPartnersExp.cards.1.link.href","{{site, url(path: '/compare/tco')}}","contactCustomizations.leadsToPartnersExp.cards.1.link.text","Calculate costs","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.headingHtml","Read case studies","contactCustomizations.leadsToPartnersExp.cards.2.headingGroup.subheadHtml","Find out why the world's best brands choose Shopify. ","contactCustomizations.leadsToPartnersExp.cards.2.link.href","{{site, url(path: '/case-studies')}}","contactCustomizations.leadsToPartnersExp.cards.2.link.text","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.headingHtml","Explore Help Center","contactCustomizations.leadsToPartnersExp.cards.3.headingGroup.subheadHtml","Browse through product articles and videos from our support team.","contactCustomizations.leadsToPartnersExp.cards.3.link.href","{{help, url(path: '/')}}","contactCustomizations.leadsToPartnersExp.cards.3.link.text","Browse Help Center","contactCustomizations.emailVerification.heading","contactCustomizations.emailVerification.subheadHtml","contactCustomizations.emailVerification.noEmail","contactCustomizations.emailVerification.checkSpam","contactCustomizations.emailVerification.resubmitLink","contactCustomizations.emailVerification.updateEmail",{"_4819":4820,"_4824":4825,"_4827":4828,"_4837":4838,"_2742":4847,"_4851":4850,"_4852":4853,"_4855":4856,"_4859":4860,"_4861":4862,"_4867":4868,"_4879":4880,"_4885":4886,"_4893":4894,"_4898":4899},"htmlHead",{"_3845":4821,"_4822":4823},"Blog for Growing & Enterprise Commerce Brands","metaDescription","A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.","hero",{"_2623":4826},"Commerce at Scale: A publication for growing and enterprise brands","authorSection",{"_4829":4830,"_4831":4832,"_4833":4834,"_4835":4836},"byAuthor","by {{authorName}}","byAuthor_withLink","by {{authorName}}","minutesToRead_one","{{minutes}} minute read","minutesToRead_other","{{minutes}} minutes read","conversionCta",{"_4839":4840,"_4841":4842,"_4843":4844},"headingHtml","The platform built for future-proofing","subheadHtml","Talk with our team on bringing Shopify into your tech stack.","buttons",[4845],{"_4846":343,"_3330":385},"text",{"_3286":3856,"_4848":4849},"link",{"_4846":4850},"See all","carouselSeeAllLinkText","mostRead",{"_3286":4854},"Most Read","b2b",{"_3286":2969,"_4848":4857},{"_4846":4850,"_2417":4858},"/enterprise/blog/topics/b2b-ecommerce","recommendedArticlesTitle","Explore By Topic","conversion",{"_4839":4863,"_4841":4864,"_4865":4866},"The latest in commerce","Get top news, trends, and strategies for unlocking new growth.","disclaimerHtml","Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.","conversionSubscription",{"_4837":4869},{"_4846":4870,"_4871":4872,"_3318":4873,"_4874":4875},"Subscribe","emailPlaceholder","Email here","Subscription","successMessage",{"_3286":4876,"_4877":4878},"Thank you for subscription!","contentHtml","Check your email for instructions.","sellAnywhere",{"_4839":4881,"_4841":4882,"_4883":4884},"Powering commerce at scale","Speak with our team on how to bring Shopify into your tech stack.","button",{"_4846":343,"_3330":385},"banner",{"_4887":4888,"_3286":4889,"_4848":4890},"imgSrc","https://cdn.shopify.com/b/shopify-brochure2-assets/d757e8eeb52284c7bd03a93dcae3ec40.svg","100+ new features to grow your business",{"_4846":4891,"_2417":4892},"See what's new","https://www.shopify.com/editions/winter2024?utm_source=blog&utm_medium=referrer&utm_campaign=winter24edition-amplify&utm_content=coreblog","categoryArticlesConvesion",{"_4839":4895,"_3318":1278,"_4843":4896},"The enterprise commerce platform powering 5.5B orders",[4897],{"_4846":343,"_3330":385},"authorTitle","Author",{},{},"pricing",{"_4904":4905,"_4906":4907,"_4908":4909,"_4910":4911,"_4912":1456,"_4913":4914,"_4915":2412,"_4916":4917,"_4918":4919,"_4920":4921,"_4925":4926,"_4180":2412,"_4928":4929},"annualDiscountPercentage",25,"basicAnnualPrice","$29.00","googleCountryOffer","$600 SGD","minimumMonthlyPrice","$7","minimumMonthlyPriceCurrency","paidTrialAmount","$1","paidTrialMonths","posProPriceUsd","$89","posRetailLocations","1,000","promoAmount",{"_4922":2410,"_1455":1456,"_4923":4924},"amount","currencySymbol","$","signupTypes",[4927],"paid_trial_experience","usd","USD","actionData","errors"]

Commerce at Scale: A publication for growing and enterprise brands

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack.

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The enterprise commerce platform powering 5.5B orders

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