Ruchi

About

Business description

Shopify designer specializing in scalable, conversion-optimized storefronts. With 8+ years of experience, I help brands launch, redesign, and migrate to Shopify with modern design, UX, and performance to create seamless shopping experiences that support growth.

 I redesigned the entire site with a stronger brand identity, improved user flow, strategic upsells, and optimized product pages focused on increasing average order value.

Within the first week of launch, the store achieved a 175% increase in sales and reached a 7%+ conversion rate, more than double the Shopify average.

I designed and developed succly.com from scratch, creating a clean and engaging experience built around subscriptions. The site includes a background video for stronger first impressions, integrated Instagram feed for social proof, featured bundles, and a simplified subscription flow that removes friction during checkout. The result was a 4% conversion rate, and nearly 500% sales growth.

Built using the Vision premium theme, the site features advanced filtering by case size, color, and material, a transparent watch condition system, and strong trust signals for high value purchases. The result is a clean, conversion focused Shopify store positioned as a credible alternative to large watch retailers.

The brand was generating strong traffic from ads but struggling with conversions. The main issue was clarity and focus. I restructured the homepage to highlight best selling products, reduced distractions, and simplified the buying journey without harming SEO.

The result is a cleaner, product driven Shopify store with improved flow and stronger conversion potential.

The goal was to elevate the existing online store with a modern, professional look that reflects the brand’s color identity. I created a strong hero section with slogan, social proof, and engaging visuals, followed by the brand’s official video. Clear call to action buttons and optimized page layouts were designed to make purchasing simple and seamless.

Designed and developed a CRO Shopify store for Adovz, a small-batch natural haircare brand focused on textured hair. Migrated products from WooCommerce, implemented a premium theme, optimized mobile performance, and structured the site for higher conversions. Integrated essential apps, improved user experience, and created a clean, trust-driven design to support growth and global sales.