what. AG | 296115
Service partner
Price range for selected services
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Contact information
Primary location
Zurich, Switzerland
Supported locations
Switzerland, United Arab Emirates, Germany, Austria
Languages
English, Spanish, German
About
Business description
Switzerland’s leading Shopify Plus Partner, building the future of e-commerce with Shopify. We specialize in complex stores, enterprise integrations, and seamless migrations — delivering automation, performance, and conversion at scale. Trusted by 200+ brands across ind
Plus Partner
Partners are tiered based on multiple factors, including their history of experience and proven success on Shopify.
Specialized services
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Description: Whether you’re moving from Magento, WooCommerce, Shopware, Nopcommerce, SAP commerce or a custom-built platform, we make your migration to Shopify (Plus) smooth, secure, and future-ready. Our team ensures every product, customer, and order is transferred with precision – minimizing downtime and maximizing performance from day one.
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Description: We connect your Shopify Plus store seamlessly to your business ecosystem. From SAP, Business Central, DataForce, Salesforce, Akeneo and other ERP, CRM or PIM systems to marketing and fulfillment tools, we build reliable, real-time integrations that eliminate errors and drive efficiency. Custom connectors ensure your commerce stack works as one powerful system.
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Description: We design and build bespoke Shopify themes that turn your brand into a high-converting experience. From UX strategy and wireframing to responsive design, advanced visuals, and performance optimization, every store is crafted for speed, accessibility, and measurable growth — tailored to your audience and business goals.
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Description: We analyze your Shopify setup from top to bottom – design, performance, user experience, and conversion flow – to uncover hidden opportunities and quick wins. You’ll receive a clear, actionable roadmap to boost performance and maximize ROI.
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Description: Unlock your store’s full potential with a tailored Shopify setup aligned to your brand and goals. We handle domain connection, launch prep, theme customization, app integrations, ERP connections, and advanced features like B2B pricing, multilingual support, and upsells. Plus, we train your team to manage everything confidently, securely, and efficiently.
Other services
Custom apps and integrations, Wholesale/B2B, Troubleshooting, Business strategy guidance, Site performance and speed, Search engine advertising
Industries
Business to business (B2B), Clothing and fashion, Health and beauty, Lifestyle
Featured work
Metro Boutique – NopCommerce to Shopify Plus and ERP Integration
We migrated Metro Boutique from NopCommerce to Shopify Plus, delivering a seamless transition to a scalable enterprise platform. The project included full ERP integration, a newly built Akeneo PIM connector for structured product data, and a custom high-performance design — creating a future-proof commerce ecosystem built for automation, efficiency, and growth.View featured work
Rausch – Shopware to Shopify Migration & SAP S/4HANA Connector
We helped premium chocolate maker Rausch migrate from a legacy project on Shopware 5 to Shopify Plus, handling big data transfer, SAP S/4HANA integration, automation, and process optimisation. The result: streamlined operations, faster performance, better UX, and measurable business growth — improved visibility, AOV, and customer retention.View featured work
ROKKER – PALOS ERP Connector & Store Merge
We rebuilt a legacy Dataorce PALOS ERP connector and merged multiple Shopify stores into a single unified platform for ROKKER, eliminating costly errors and unreliable automation. Our custom integration ensured dependable, real-time sync between Shopify and ERP system, cutting monthly costs and stabilizing backend operations for scalable growth.View featured work
FROHSINN – Fully Custom Shopify Store Design
For FROHSINN, we designed and developed a fully custom Shopify storefront tailored to the brand’s identity and audience. From UX strategy to visual design and implementation, every detail was crafted to create a distinctive, high-converting shopping experience — combining aesthetic clarity with performance and scalability for long-term growth.View featured work